Privacy Policy

Your privacy matters. Learn how we collect, use, store, protect, and disclose your information.

Last Updated: March 24, 2026

1. Introduction

This Privacy Policy ("Policy") describes how ValuSnapAI ("we," "us," or "our") collects, uses, stores, protects, and discloses your personal information when you access or use our website, mobile applications, and related services (collectively, the "Platform").

We are committed to protecting your privacy and handling your data with transparency and respect. By using the Platform, you consent to the practices described in this Policy. If you do not agree with this Policy, please do not use the Platform.

1.1 Data Controller Information

ValuSnapAI is the data controller responsible for your personal information.
Address: Tampa, FL 33602
Email: privacy@valusnap.app

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when using the Platform, including:

Account Information: Name, email address, authentication credentials (e.g., Apple Sign-In token).
Photos and Images: Photos of items submitted for AI-powered valuation.
Portfolio Data: Items saved to your portfolio, including names, categories, valuations, and notes.
Communication Data: Information provided when contacting support.

2.2 Information Collected Automatically

When you access or use the Platform, we automatically collect certain information, including:

Device Information: IP address, browser type, operating system, device identifiers, screen resolution.
Usage Data: Pages visited, features used, time spent on the Platform, click patterns, search queries.
Log Data: Access times, dates, error logs, performance data.
Location Data: General geographic location derived from your IP address (not precise GPS location).

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

Authentication providers (Apple) when you use social login.
Payment processors when you make purchases.
Analytics providers to help us understand Platform usage.
Financial data providers for market data integration.

3. How We Use Your Information

3.1 Providing and Maintaining Services

Creating and managing your account.
Authenticating your identity.
Providing access to AI valuation tools and features.
Saving your preferences, portfolio items, and custom configurations.
Processing transactions and sending related information.

3.2 Communication

Sending transactional emails (account confirmations, security alerts, password resets).
Responding to your inquiries and support requests.
Sending service updates and administrative messages.
Sending marketing communications (with your consent, which can be withdrawn at any time).

3.3 Improvement and Analytics

Analyzing usage patterns to improve the Platform.
Developing new features and functionality.
Conducting research and analysis.
Monitoring and analyzing trends, usage, and activities.

3.4 Security and Compliance

Detecting, preventing, and addressing fraud, security breaches, and technical issues.
Verifying compliance with our Terms of Service.
Complying with legal obligations and regulatory requirements.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

4.1 Contract Performance — Processing necessary to fulfill our contractual obligations to you, such as providing the services you've requested and managing your account.

4.2 Legitimate Interests — Processing necessary for our legitimate business interests, including improving our services, ensuring security, and preventing fraud, provided these interests are not overridden by your rights and interests.

4.3 Legal Obligation — Processing necessary to comply with applicable laws, regulations, legal processes, or governmental requests.

4.4 Consent — Processing based on your explicit consent, such as for marketing communications or optional features. You may withdraw consent at any time.

We do not sell your personal information. We may share your information in the following circumstances:

5.1 Service Providers — We share information with trusted third-party service providers who assist us in operating the Platform, including cloud hosting and infrastructure providers, payment processing services, email and communication services, analytics and monitoring services, and customer support tools.

5.2 Business Transfers — If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of company assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.3 Legal Requirements — We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).

5.4 Protection of Rights — We may disclose information when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

5.5 Anonymized Aggregated Data — We may collect, aggregate, and anonymize data derived from your use of the Platform. This anonymized aggregated data does not identify you personally and may be used, sold, or licensed to third parties for research, analytics, and market intelligence. You can opt out via Settings → Data & Privacy in the App.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using TLS/SSL protocols.
Encryption of sensitive data at rest via Cloudflare R2.
Regular security assessments and vulnerability testing.
Access controls and JWT-based authentication requirements.
Employee training on data protection and security practices.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

The duration of your relationship with us (active account period).
Legal obligations to retain data for certain periods.
Applicable statutes of limitations for legal claims.
Guidelines issued by relevant data protection authorities.

Upon account deletion, personal data (including photos, portfolio items, and account information) is removed from active systems within 30 days. Backup copies may persist for up to 90 days. When we no longer need your personal information, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your location and applicable laws, you may have the following rights:

Right to Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request that we correct any inaccurate or incomplete personal information.
Right to Erasure: Request that we delete your personal information, subject to certain legal exceptions.
Right to Restrict Processing: Request that we limit the processing of your personal information in certain circumstances.
Right to Data Portability: Receive your personal information in a structured, commonly used, and machine-readable format.
Right to Object: Object to the processing of your personal information based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.

To exercise any of these rights, please contact us at privacy@valusnap.app. We will respond to your request within 30 days or as required by applicable law.

9. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to improve your experience on the Platform.

Types of Cookies We Use:

Essential Cookies: Necessary for the Platform to function properly (e.g., authentication, security).
Functional Cookies: Enable enhanced functionality and personalization.
Analytics Cookies: Help us understand how visitors interact with the Platform.
Marketing Cookies: Used to deliver relevant advertisements (with your consent).

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or to alert you when cookies are being sent. However, disabling certain cookies may affect the functionality of the Platform.

App Tracking Transparency (ATT): On iOS 14.5 and later, you will be prompted to allow or deny tracking before any advertising identifier is shared. You can change this choice in your device Settings → Privacy & Security → Tracking. PRO subscribers enjoy a fully ad-free experience with no ad-related tracking.

10. Children's Privacy

The Platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe we may have collected information from a child under 18, please contact us immediately at privacy@valusnap.app.

11. International Data Transfers

Your personal information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from those in your country.

When we transfer your personal information internationally, we implement appropriate safeguards, including Standard Contractual Clauses approved by relevant authorities, ensuring that the recipient country has been deemed adequate by relevant authorities, and implementing appropriate technical and organizational security measures.

12. Third-Party Links

The Platform may contain links to third-party websites, services, or applications that are not operated by us., including marketplace platforms (eBay, StockX, GOAT, Heritage Auctions, etc.). This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services you access. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We will notify you of any material changes by:

Posting the updated Policy on the Platform with a revised "Last Updated" date.
Sending an email notification to the address associated with your account.
Displaying a prominent notice within the Platform.

Your continued use of the Platform after any changes to this Policy constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically.

14. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

14.1 Categories of Personal Information Collected — In the past 12 months, we have collected the following categories of personal information: identifiers, personal information categories listed in the California Customer Records statute, commercial information, internet or other similar network activity, geolocation data, and professional or employment-related information.

14.2 Your CCPA Rights:

Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you.
Right to Delete: You have the right to request deletion of your personal information.
Right to Opt-Out: You have the right to opt out of the sale of your personal information (note: we do not sell personal information).
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise your CCPA rights, please contact us at privacy@valusnap.app. We will verify your identity before processing your request.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ValuSnapAI — Privacy Team
Email: privacy@valusnap.app
Address: Tampa, FL 33602